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Responsible for driving satisfaction, loyalty, and lifetime value across multiple international markets, she focuses on scaling customer experience operations and developing strategies that deepen relationships and fuel sustainable growth through retention.

One word to describe the Serena squad ? 
Connection.
Being part of the Serena network truly makes a difference. It’s thanks to this community that I moved from one portfolio company to another, finding the perfect professional match. Serena doesn’t just invest. They connect talented people with the right opportunities, creating meaningful matches that benefit both companies and candidates, and drive real growth.

Co-founded Bonitasoft, an open-source process automation provider, and led the company from early growth to global expansion. After its acquisition, he joined Kotzilla, the company behind the open-source Koin framework, to drive product marketing and strategy. Kotzilla’s AI-powered performance monitoring platform helps Kotlin developers accelerate issue resolution, minimize downtime, and keep mobile apps running smoothly.

One word to describe the Serena Squad? Fast. A multidisciplinary community of experts where you can exchange honest feedback, solve problems, weigh options, and get support at every stage of a company’s development.

On a mission to make renting the reflex before buying, she leads brand growth and drives adoption of the Lokki.rent platform across France and Europe. Before joining Lokki, Justine spent six years as Communications Manager at BlaBlaCar, then jumped into entrepreneurship as the co-founder of Colette, an intergenerational co-living marketplace. She brings her expertise in marketplaces and community-powered businesses to advance the usage-based economy, unafraid of education-driven markets that take time to grow.

One word to describe the Serena Squad? They’re an incredible source of insights and advice, always there to have our back at every stage of our journey. Their human, tailored support is honestly worth its weight in gold.

Frederic is a former entrepreneur with an extensive experience in sales development. He joined Pelico at the end of 2021 as head of sales. His first challenges included structuring and scaling up sales to confirm Pelico’s successes in the French & European markets.

One word to describe the Serena Squad? Helpful, proactive, attentive, and caring team. Oops, that’s already four words!

Rainbow’s first product hire, she is responsible for building and scaling a certification platform for carbon project developers, where efficiency, flexibility, and transparency are key. Previously, she worked on complex AI-powered products in the insurance and civil infrastructure sectors.

One word to describe the Serena Squad? It is incredible how the Serena Squad has managed to accumulate and make accessible an incredible amount of knowledge. This level of transparency and knowledge sharing between startups is priceless.

Elise spent 15 years in Real Estate Investment. She joined Electra as CFO to structure the company. Her goal is to strengthen the processes and reporting, set up the best standards for the company to continue its European development, and conduct the coming fundraisings.

One word to describe the Serena Squad? Strong experts’ network with nice
people, always responsive, bringing valuable help on all topics.