Medium Medium Blog Blog Agenda Agenda
Tweets by serenavc Tweets by serenavc Tweets by serenavc Tweets by serenavc Tweets by serenavc Tweets by serenavc

Bringing the digital age to new build real estate with 3D & VR sales and marketing solutions.


Marc Fournier – Managing Partner: When partnering with Habiteo, we shared the same vision of one of the latest major industry, Real Estate Development, on its way to digitalization. It is striking how digital is transforming habits and aligning expectations between offer and demand. Watching this major move led by Habiteo is a daily joy.

How Serena Capital helps

How Serena Capital helps

Name a challenge you overcame thanks to Serena’s help ?

Serena challenged us and helped to improve our value proposition and how to go-to-market with it.

How did it feel the day when you saw acceleration following fundraising?

Thanks to fundraising, we were able to complete our technical platform, structure our team and double turnover in just 2 years.

In a few words, how would you describe Serena ?

Serena is a VC firm who is concerned by a company’s operations as much as their figures. It is the only firm that made a real effort to try and understand Habiteo.

Their Story

Habiteo is the story of a meeting between a professional realtor, a serial entrepreneur and well-advised business angel, a video games nerd, and an entrepreneur, manager and customer relations specialist. These are Jean-Claude Szaleniec, former Bouwfounds Marignan Managing Director and Founder of Les Espaces Immobiliers BNP Paribas, Denis Fayolle, Founder of LaFourchette, ManoMano and Adrenaline Hunter, to name just a few, Julien Frelat, award-winner several times over with Microsoft, and finally Jeanne Massa, former LaFourchette COO and Pizza Hut France CMO.

Habiteo was launched in June 2014 and is one of the pioneer French PropTech start-ups.

Based on the latest 3D and digital technologies, Habiteo has created a platform of multichannel and cross-support, digital and interactive marketing solutions.

These solutions make collaborative professions which are not used to be. They also offer a unique, innovative customer experience, through immersive, virtual tours of properties that are not yet built (3D modelling, realistic virtual visits, plot availability, etc.).

Habiteo has turned out to be one of the key actors in the real estate market, with over 250 customers, including major companies like Bouygues Immobilier, Kaufman & Broad, Allianz Real Estate, 3F Immobilier, etc.

In 2017, Sébastien Deletang (former Aldebaran Robotics CFO) joined the adventure and the start-up has begun its international development.

Supported by Serena since 2005, Habiteo has doubled its sales revenues every year, and has been rewarded the Pass French Tech to represent France around the world. Jeanne Massa was appointed official ambassador of the French Tech diversity program.


Logo couleur Kardinal Logo Kardinal
Logo couleur Shadow Logo Shadow
Logo couleur ProcSea Logo ProcSea
Logo couleur Uptime Logo Uptime
Logo couleur Accenta Logo Accenta
Logo couleur Mindee Logo Mindee
Logo couleur Dataiku Logo Dataiku
Logo couleur Evaneos Logo Evaneos
Logo couleur Finalcad Logo Finalcad
Logo couleur Malt Logo Malt
Logo couleur Prestashop Logo Prestashop
Logo couleur LaFourchette Logo LaFourchette
Acquired by TripAdvisor
Logo couleur Lifen Logo Lifen
Logo couleur iBanFirst Logo iBanFirst
Logo couleur Cheerz Logo Cheerz
Acquired by Cewe
Logo couleur Alkemics Logo Alkemics
Logo couleur AramisAuto Logo AramisAuto
Acquired by PSA
Logo couleur Inato Logo Inato
Logo couleur Brigad Logo Brigad
Logo couleur PixelMe Logo PixelMe
Logo couleur Privateaser Logo Privateaser
Logo couleur Wecasa Logo Wecasa
Logo couleur Launchmetrics Logo Launchmetrics
Logo couleur CybelAngel Logo CybelAngel
Logo couleur ACINQ Logo ACINQ
Logo couleur TextMaster Logo TextMaster
Logo couleur Allo-Media Logo Allo-Media
Logo couleur Heuritech Logo Heuritech
Logo couleur Implicity Logo Implicity
Logo couleur Flexy Logo Flexy
Logo couleur Odaseva Logo Odaseva
Logo couleur Bestmile Logo Bestmile
Logo couleur BonitaSoft Logo BonitaSoft
Logo couleur Coorpacademy Logo Coorpacademy
Logo couleur TVTY Logo TVTY
Logo couleur Work4 Logo Work4
Logo couleur Elium Logo Elium
Logo couleur Vekia Logo Vekia
Logo couleur Habiteo Logo Habiteo
Logo couleur Quantilia Logo Quantilia
Logo couleur Lengow Logo Lengow
Logo couleur MELTY Logo MELTY
Logo couleur Qualtera Logo Qualtera
Logo couleur Santé Vet Logo Santé Vet
Acquired by Columna Capital
Logo couleur RSI Video Technologies Logo RSI Video Technologies
Acquired by Honeywel
Logo couleur Selectron Logo Selectron
Acquired by Knorr-Bremse
Logo couleur iContainers Logo iContainers
Logo couleur Arlettie Logo Arlettie
Exit by MBO
Logo couleur Sequans Logo Sequans
Exit by IPO
Logo couleur Prixtel Logo Prixtel
Logo couleur CoachClub Logo CoachClub
Exit by MBO