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Our portfolio’s C-levels are all active members of the Serena Squad, the largest and most active peer-to-peer community in Europe. They are handed access to exclusive templates, playbooks, best practices sharing, and on-demand workshops.
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Case N°1: Dismissing an employee that has already joined the company and during his/her probation…
SaaS Sanity Check: Metrics to follow in a downturn
In the midst of a market downturn, valuations are dropping and capital is drying up,…
People, Powerful Tech, Promising expansion: top 3 reasons Uniphore is the perfect match for Serena
Sometimes success stories are against all odds, and sometimes it’s like all the odds are…
2021 EUROPEAN SAAS BENCHMARK
In 2020, we published the first public benchmark of SaaS metrics in Europe to help…
The Ultimate Recruitment Playbook — Chapter 6: How Much Do Your Talents Cost?
The Ultimate Recruitment Playbook — Chapter 6: How Much Do Your Talents Cost? *This post is part of…
The Ultimate Recruitment Playbook — Chapter 5: The most important tools and KPIs for a data-driven…
The Ultimate Recruitment Playbook — Chapter 5: The most important tools and KPIs for a data-driven recruitment…
The Ultimate Recruitment Playbook Chapter 4: Employer Branding & Personal Branding
The Ultimate Recruitment Playbook — Chapter 4: Employer Branding & Personal Branding *This post is part of our…
The Ultimate Recruitment Playbook – Chapter 3: Never stop sourcing
The Ultimate Recruitment Playbook — Chapter 3: Never stop sourcing *This post is part of our Serena Recruitment…
The Ultimate Recruitment Playbook Chapter 2: Creating a Memorable Candidate Experience !
The Ultimate Recruitment Playbook — Chapter 2: How to ensure a memorable candidate experience *This post is…
How to sell to CEOs with Account-Based marketing and Customer Centric Selling?
How to sell to CEOs with Account-Based marketing and Customer-Centric Selling? Co-Authors: Shana Aiach, ex…
Each month, we organize workshops to discuss specific topics according to your needs. These sessions gather experts & our portfolio companies so they can share setbacks and successes. No bullshit, just real life! Plus, it’s a great opportunity to meet peers: CMOs, CTOs, CFOs…
How to determine the right compensation offer for your talents?
Architecture transformation from monobloc to microservices
Infrastructure / Cloud Cost & Forecasting
Tech Squad #10
How to grow from 1M€ to 20M€: Spendesk’s inside sales model of managing hyper-growth
Data enrichment and automation at the service of Lead Gen: focus on B2B smart outbound
Architecture & Data stack
Tech Squad #9
The must-have tools & KPIs to measure your recruitment process efficiency
Practical steps to implement a balanced scorecard as an alternative to OKRs
Performance Management Workshop
CS as a profit center: how to optimize your revenue and achieve growth through CS
Customer Success Squad #2
Building and managing a strong employer brand with Ornikar & Cheerz case studies
Informal meetup to discuss your current challenges and exchange best practices!
Tech Squad #8
Building a robust marketing content strategy from the ground up: Dataiku’s case study
Marketing Squad #17
How to build a transversal Data Team?
Product Squad #15
Remote selling: how to improve remote sales performance?
CustomerCentric Selling: from theory to practice…The key tips for a successful setup!
Marketing Squad #15
When, Why & How to set up an efficient Customer Advisory Board (CAB)?
Product Squad #11
Dealing with COVID-19 in the workplace: what are the best practices?
HR Squad #5
How to secure telework within the company’s general organization after the Covid-19 crisis?
HR Squad #4
Workshop Report – Privacy by Design: from basic GDPR compliance to leveraging Privacy – the fundamentals in 1 hour
Automated BtoB lead generation stack
Marketing Squad #14
How to succeed in your product diversification (or pivot)?
Product Squad #10
Lead Generation in times of crisis: Dataiku’s pivot story
Marketing Squad #13
What are the most suitable HR Tools when working remotely?
HR Squad #3
Your remote organization, before, during, and after the lockdown, from a tech perspective
Tech Squad #7
COVID-19: CFOs’ insights into how to get a PGE (state-guaranteed loan)
Finance Squad #3