Serena Our Most Popular Reports, Playbooks & Templates

The Ultimate Lead Generation Playbook – Chapter 2: Building your Buyer Persona & customer-centric brand identity

Buyer personas are instrumental to fine-tune your brand identity as well as your marketing strategy. This guide will show you how to identify them and how to build your brand identity.

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Sales & Marketing Marketing Template Tool

Saas Marketing Plan – Template

Annual marketing plan template for marketers and step-by-step guide to structure your roadmap.

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Sales & Marketing Marketing

Account-based marketing Playbook

A playbook by Heuritech on how an ABM strategy can be run.

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Sales & Marketing CRM Sales

Implementing CRM – Playbook

Guidelines to choosing a CRM, setting it up, and ensuring data quality.

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Finance HR Product & Tech Sales & Marketing Tool

Serena’s Ultimate Tool Pool

+ 180 recommended tools database that covers all of the departments: marketing, sales, HR, Finance…

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