Finance Exclusive Report
Serena 2020 European SaaS benchmark
A comprehensive data set about European SaaS companies.
Open access Download
Business Finance Exclusive Report
Serena Ultimate VC List 2020
Our annual list of VCs and Corporates that invest in France.
Open access Download
HR Recruitment Tool
Serena Talent Pool
A talent pool that matches great profiles we meet with job opportunities in our portfolio companies.
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Finance HR Product & Tech Sales & Marketing Tool
Serena’s Ultimate Tool Database
+ 180 recommended tools database that covers all of the departments: marketing, sales, HR, Finance…
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Business Sales process
Customer-Centric Selling®: beginner’s guide to master the basics (conversations examples included)
The fundamentals of the CCS® method with templates including champion letters & sequences of events.
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HR Product & Tech Management
Scaling and structuring a data team – Playbook
Alan‘s playbook on data team structuring: vision, pillars, team architecture…
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HR Management
Implementing a distributed working scheme – Playbook
Launchmetrics’ learnings and best practices on the distributed working model.
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Business Sales & Marketing Lead generation Marketing
Implementing a demand generation machine – Playbook
Guidelines to set up a performing Demand Generation Machine for an Enterprise SaaS Software Scale-up.
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Business Sales & Marketing Sales Sales process
Selling to CEOs – Playbook
Pelico, Kardinal, and Heuritech’s lessons to grab CEOs’ attention and sell them your product.
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Product & Tech Sales & Marketing Customer engagement Product quality
Increasing customer engagement – Playbook
Contensquare’s best practices to turn customers into ambassadors.
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Sales & Marketing Marketing Template Tool
Saas Marketing Plan – Template
Annual marketing plan template for marketers and step-by-step guide to structure your roadmap.
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Business HR Sales & Marketing CSR ESG Governance
Implementing an effective ESG strategy – Playbook
Dataiku’s learnings on how to optimizing your company’s social and environmental impact?
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Product & Tech Product quality Roadmap
Shape Up methodology – Playbook
Guidelines by Lifen & iBanFirst on how to implement this framework.
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Sales & Marketing PR
Starting an effective PR strategy for your startup – Playbook
The essential elements to set up before speaking with journalists and the fundamentals in sharing your story.
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Business Sales & Marketing
Remote selling: improving remote sales performance – Playbook
The best tactics to improve sales performance when they operate remotely.
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Business HR BSPCE Compensation Management
Setting up an efficient stock-option (or BSPCE) plan – Playbook
Guidelines by Lifen and CybelAngel to BSCPCE plans.
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Expansion Operations
How and When to Deploy to New Geographies? – Playbook
A complete playbook by the former MD of AirBnB and current COO of Brigad.
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Sales & Marketing Marketing
Account-based marketing Playbook
A playbook by Heuritech on how an ABM strategy can be run.
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Business Finance Sales & Marketing Pricing Product marketing
Best Practices in Pricing & Packaging – Playbook
A playbook by Dashlane & Simon Kucher to acquire, monetize and retain customers.
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Finance Budget
Saas budget building – Template
Budget template to set up easily a financial forecast.
Open access Download
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