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Our Most Popular Reports, Playbooks & Templates

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HR CSR Diversity

Actionable strategies to make your recruitment more inclusive

You’ll find in this playbook practical recruitment methodologies, best practices (from both our portfolio startups and the ecosystem), concrete examples, ready-to-use templates to implement D&I at every level of your hiring process.

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Sales & Marketing Lead generation

The Ultimate Lead Generation Playbook -Chapter 3: The fundamentals of content creation and optimization

A beginner’s guide to content strategy that covers the “why” of this tactic, its goals, nurturing, scoring, call-to-actions. The playbook also explores in detail the different types of content: website, landing pages, white papers, webinars, and blog content.

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Sales & Marketing Lead generation

The Ultimate Lead Generation Playbook – Chapter 2: Building your Buyer Persona & customer-centric brand identity

Buyer personas are instrumental to fine-tune your brand identity as well as your marketing strategy. This guide will show you how to identify them and how to build your brand identity.

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Business Sales & Marketing Lead generation

The Ultimate Lead Generation Playbook – Chapter 1: Conducting and leveraging customer discovery

Steps and tips to conducting customer discovery and leveraging it (include Brigad and Heuritech case studies, templates on Audience research, Customer interviews & Usage scenarii definition)

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Exclusive Report

2021 EUROPEAN SAAS BENCHMARK

This report tackles the most important SaaS companies’ metrics: from cash flow to sales & marketing spendings, from retention to efficiency metrics… It delivers SaaS founders and investors useful insights on performance indicators so they can make the most informed operating and financial decisions possible.   

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HR Compensation Salary

Serena Ultimate Recruitment Playbook – Chapter 6: How much do your talents cost ?

How do you determine employees’ pay according to their job functions or experience level? How to design the right compensation package? In this last chapter, pick up learnings on compensation plans and valuable data from our salary benchmark!

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HR Recruitment

Serena Ultimate Recruitment Playbook – Chapter 5: Recruitment KPIs and Tools

If you’re a forward-thinking company, you need to continuously seek to improve your internal processes and measure their efficacy with precision. Recruiting is definitely no exception.

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HR Recruitment

Serena Ultimate Recruitment Playbook – Chapter 4: Employer Branding & Personal Branding

Now more than ever, branding is paramount for an organization to stand out and draw in relevant and motivated talents.

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HR Recruitment

Serena Ultimate Recruitment Playbook – Chapter 3: How to source top-notch candidates efficiently

Because top-notch talent is hard to find at the moment we need it, you need to keep sourcing. You’ll find in this chapter the main platforms we recommend for sourcing, tips for an employee referral program and direct approaches, and more.

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HR Recruitment

Serena Ultimate Recruitment Playbook – Chapter 2: Creating a best-in-class Candidate Experience

Candidate experience is a powerful talent acquisition asset that often gets overlooked. Check out our 10-step timeline to ensure a memorable one, as well as our scorecards examples and reference checks questions to make sure you hire the perfect fit.

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HR Recruitment

Serena Ultimate Recruitment Playbook – Chapter 1: Building your A-players organization

Your guide to ace your recruitment and talent management! Chapter 1 covers how to structure your organization depending on your next funding round.

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Business Finance Exclusive Report

Serena Ultimate VC List 2020

Our annual list of VCs and Corporates that invest in France. 

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Business Sales process

Customer-Centric Selling®: beginner’s guide to master the basics (conversations examples included)

The fundamentals of the CCS® method with templates including champion letters & sequences of events.

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HR Product & Tech Management

Scaling and structuring a data team – Playbook

Alan‘s playbook on data team structuring: vision, pillars, team architecture…

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HR Management

Implementing a distributed working scheme – Playbook & Workshop replay by Launchmetrics

Launchmetrics’ learnings and best practices on the distributed working model.

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Business Sales & Marketing Lead generation Marketing

Implementing a demand generation machine for an Enterprise SaaS Software Scale-up – Playbook by Finalcad

Guidelines to set up a performing Demand Generation Machine for an Enterprise SaaS Software Scale-up.

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Business Sales & Marketing Sales Sales process

Selling to CEOs – Playbook & Workshop Replay by Pelico, Kardinal, Heuritech

Pelico, Kardinal, and Heuritech’s lessons to grab CEOs’ attention and sell them your product.

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Product & Tech Sales & Marketing Customer engagement Product quality

Increasing customer engagement – Playbook & Workshop Replay by Contentsquare

Contensquare’s best practices to turn customers into ambassadors. 

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Sales & Marketing Marketing Template Tool

Saas Marketing Plan – Template

Annual marketing plan template for marketers and step-by-step guide to structure your roadmap.

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Business HR Sales & Marketing CSR ESG Governance

Implementing an effective ESG strategy – Playbook & Workshop Replay by Dataiku

Dataiku’s learnings on how to optimizing your company’s social and environmental impact?

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