• Team
  • Companies
  • Careers
  • Templates
  • LP Login
  • Serena Squad
  • Team
  • Companies
  • Careers
  • Templates
  • LP Login
  • Serena Squad

Our Most Popular Reports, Playbooks & Templates

  • Top 40
  • Business
  • Expansion
  • Finance
  • HR
  • Product & Tech
  • Sales & Marketing
Stage
  • Seed
  • Series A
  • Series B
  • Series C
Business Model
  • Platform
  • SaaS
Sales & Marketing Lead generation

The Ultimate Lead Generation Playbook -Chapter 3: The fundamentals of content creation and optimization

A beginner’s guide to content strategy that covers the “why” of this tactic, its goals, nurturing, scoring, call-to-actions. The playbook also explores in detail the different types of content: website, landing pages, white papers, webinars, and blog content.

Squad members only Download
Sales & Marketing Lead generation

The Ultimate Lead Generation Playbook – Chapter 2: Building your Buyer Persona & customer-centric brand identity

Buyer personas are instrumental to fine-tune your brand identity as well as your marketing strategy. This guide will show you how to identify them and how to build your brand identity.

Squad members only Download
Business Sales & Marketing Lead generation

The Ultimate Lead Generation Playbook – Chapter 1: Conducting and leveraging customer discovery

Steps and tips to conducting customer discovery and leveraging it (include Brigad and Heuritech case studies, templates on Audience research, Customer interviews & Usage scenarii definition)

Squad members only Download
Business Sales & Marketing Sales Sales process

Customer-Centric Selling® and Challenger sales: becoming a top-performer -Playbook & Workshop Replay by Dataiku

From recruitment and onboarding to daily improvement and becoming a top performer, Dataiku has a whole program to turn their new sales hires into successful achievers.

Squad members only Download
Business Sales & Marketing Lead generation Marketing

Implementing a demand generation machine for an Enterprise SaaS Software Scale-up – Playbook by Finalcad

Guidelines to set up a performing Demand Generation Machine for an Enterprise SaaS Software Scale-up.

Squad members only Download
Business Sales & Marketing Sales Sales process

Selling to CEOs – Playbook & Workshop Replay by Pelico, Kardinal, Heuritech

Pelico, Kardinal, and Heuritech’s lessons to grab CEOs’ attention and sell them your product.

Squad members only Download
Product & Tech Sales & Marketing Customer engagement Product quality

Increasing customer engagement – Playbook & Workshop Replay by Contentsquare

Contensquare’s best practices to turn customers into ambassadors. 

Squad members only Download
Sales & Marketing Marketing Template Tool

Saas Marketing Plan – Template

Annual marketing plan template for marketers and step-by-step guide to structure your roadmap.

Open access Download
Business HR Sales & Marketing CSR ESG Governance

Implementing an effective ESG strategy – Playbook & Workshop Replay by Dataiku

Dataiku’s learnings on how to optimizing your company’s social and environmental impact?

Squad members only Download
Sales & Marketing PR

Starting an effective PR strategy for your startup – Playbook

The essential elements to set up before speaking with journalists and the fundamentals in sharing your story.

Squad members only Download
Business Sales & Marketing

Remote selling: improving remote sales performance – Playbook & Workshop Replay by Winning By Design

The best tactics to improve sales performance when they operate remotely.

Squad members only Download
Sales & Marketing Marketing

Account-based marketing Playbook

A playbook by Heuritech on how an ABM strategy can be run.

Squad members only Download
Business Finance Sales & Marketing Pricing Product marketing

Best Practices in Pricing & Packaging – Playbook

A playbook by Dashlane & Simon Kucher to acquire, monetize and retain customers.

Squad members only Download
Business Product & Tech Sales & Marketing Go To Market Product marketing Use cases

Developing the usage scenarii your customers need – Template

A template for defining your use cases, in an excel sheet.

Open access Download
Sales & Marketing SEO

SEO Playbook

A complete guide to rock your SEO game, in terms of content, website structure and metrics.

Squad members only Download
HR Sales & Marketing Compensation Sales

Sales Compensation Plan – Guidelines

Full Sales Compensation Plan Guidelines, in French and English.

Open access Download
Sales & Marketing Sales process

Setting up a structured sales process – Playbook

Guidelines to choosing the right sales process, setting it up, monitoring its implementation, and more.

Open access Download
Sales & Marketing CRM Sales

Implementing CRM – Playbook

Guidelines to choosing a CRM, setting it up, and ensuring data quality.

Open access Download
Sales & Marketing Marketing Tool

Automated BtoB lead generation stack – Playbook & Workshop Replay by Hull

The best tools for generating raw lists from external data, enriching and validating data, excluding past, pending, current customers, populating email outreach tool…

Squad members only Download
Finance HR Product & Tech Sales & Marketing Tool

Serena’s Ultimate Tool Pool

+ 180 recommended tools database that covers all of the departments: marketing, sales, HR, Finance… 

Squad members only Download
  • Sustainability Report
  • Responsible Investment Policy
  • Energy and Climate Law
  • Racine²
  • Companies
  • Team
  • Templates
  • Careers
  • Serena Squad
  • Press
  • Blog
  • Pitch Us
Don't miss out on our latest content
© 2020 Serena
  • Twitter
  • LinkedIn
  • Medium
  • Legal

21, rue Auber - 75 009 Paris - France | contact@serena.vc | Tel : +33 1 77 37 30 30 | Fax : +33 1 77 35 25 15