A beginner’s guide to content strategy that covers the “why” of this tactic, its goals, nurturing, scoring, call-to-actions. The playbook also explores in detail the different types of content: website, landing pages, white papers, webinars, and blog content.
Buyer personas are instrumental to fine-tune your brand identity as well as your marketing strategy. This guide will show you how to identify them and how to build your brand identity.
Steps and tips to conducting customer discovery and leveraging it (include Brigad and Heuritech case studies, templates on Audience research, Customer interviews & Usage scenarii definition)
From recruitment and onboarding to daily improvement and becoming a top performer, Dataiku has a whole program to turn their new sales hires into successful achievers.
Guidelines to set up a performing Demand Generation Machine for an Enterprise SaaS Software Scale-up.
Pelico, Kardinal, and Heuritech’s lessons to grab CEOs’ attention and sell them your product.
Contensquare’s best practices to turn customers into ambassadors.
Annual marketing plan template for marketers and step-by-step guide to structure your roadmap.
Dataiku’s learnings on how to optimizing your company’s social and environmental impact?
The essential elements to set up before speaking with journalists and the fundamentals in sharing your story.
The best tactics to improve sales performance when they operate remotely.
A playbook by Heuritech on how an ABM strategy can be run.
A playbook by Dashlane & Simon Kucher to acquire, monetize and retain customers.
A template for defining your use cases, in an excel sheet.
A complete guide to rock your SEO game, in terms of content, website structure and metrics.
Full Sales Compensation Plan Guidelines, in French and English.
Guidelines to choosing the right sales process, setting it up, monitoring its implementation, and more.
Guidelines to choosing a CRM, setting it up, and ensuring data quality.
The best tools for generating raw lists from external data, enriching and validating data, excluding past, pending, current customers, populating email outreach tool…
+ 180 recommended tools database that covers all of the departments: marketing, sales, HR, Finance…