Product & Tech Product quality Roadmap
Shape Up methodology – Playbook & Workshop by Lifen and iBanFirst
Guidelines by Lifen & iBanFirst on how to implement this framework.
Squad members only Download
Sales & Marketing PR
Starting an effective PR strategy for your startup – Playbook
The essential elements to set up before speaking with journalists and the fundamentals in sharing your story.
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Business Sales & Marketing
Remote selling: improving remote sales performance – Playbook & Workshop Replay by Winning By Design
The best tactics to improve sales performance when they operate remotely.
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Business HR BSPCE Compensation Management
Setting up an efficient stock-option (or BSPCE) plan – Playbook & Workshop Replay
Guidelines by Lifen and CybelAngel to BSCPCE plans.
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Sales & Marketing Marketing
Account-based marketing Playbook
A playbook by Heuritech on how an ABM strategy can be run.
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Business Finance Sales & Marketing Pricing Product marketing
Best Practices in Pricing & Packaging – Playbook
A playbook by Dashlane & Simon Kucher to acquire, monetize and retain customers.
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Finance Budget
Saas budget building – Template
Budget template to set up easily a financial forecast.
Open access Download
Business Governance
Board deck – Template
Board deck for your shareholders to provide consistent information to your board members over time.
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Business Product & Tech Sales & Marketing Go To Market Product marketing Use cases
Developing the usage scenarii your customers need – Template
A template for defining your use cases, in an excel sheet.
Open access Download
Business Product Market Fit
Achieving Product Market Fit using the Superhuman method – Playbook
The Step-by-step methodology developed by Superhuman in a bid to better your odds to achieve PMF.
Squad members only Download
Sales & Marketing SEO
SEO Playbook
A complete guide to rock your SEO game, in terms of content, website structure and metrics.
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HR Sales & Marketing Compensation Sales
Sales Compensation Plan – Guidelines
Full Sales Compensation Plan Guidelines, in French and English.
Open access Download
HR Job Description Recruitment
CFO job description template
Ready-to-go job description to hire your next Chief Financial Officer.
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HR Job Description
Chief Marketing Officer Job Description – Template
The job description you need if you’re on the hunt for your next CMO, whether you’re a BtoB or BtoC.
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Sales & Marketing Sales process
Setting up a structured sales process – Playbook
Guidelines to choosing the right sales process, setting it up, monitoring its implementation, and more.
Open access Download
Business Cohorts
Building cohorts – Template
An in-house tool to efficiently translate raw data into a proper cohort analysis.
Open access Download
Product & Tech Product quality Roadmap
Managing a product roadmap – Playbook & Workshop Replay by Spendesk
Spendesk’s tips on how to prioritize a roadmap.
Squad members only Download
Business Product & Tech Governance Management Team
Agile process and organisation to scale your business – Playbook
Lifen’s CTO playbook on how to extend “Sustainable Growth”the longest to maximize the company’s outcome
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Finance Exclusive Report
Serena 2020 European SaaS benchmark
A comprehensive data set about European SaaS companies.
Open access Download
HR Recruitment Tool
Serena Talent Club
A talent pool that matches great profiles we meet with job opportunities in our portfolio companies.
Squad members only Download