The Open Source Payoff - A Data-Backed Financial Case from 25 Years of Commercial Open Source
The Open Source Payoff - A Data-Backed Financial Case from 25 Years of Commercial Open Source
The Open Source Payoff - A Data-Backed Financial Case from 25 Years of Commercial Open Source
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Business Finance Exclusive Report

The Ultimate VC List 2024: Your Essential Guide to Fundraising

The VC List 2024 is here to be your ultimate companion tool, offering entrepreneurs a comprehensive guide to finding the perfect venture capital firms that align with their vision and needs.

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Business Climate Exclusive Report

VC Funding Trends in Nature Tech — Report 2024

Insights into Nature Tech VC Funding Trends — From 2020 to 2023

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Business Product & Tech Tool

The Commercial Open Source Report, 2024

Insights on how tech companies are building value with open-source software.

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Business Sales & Marketing Lead generation

The Ultimate Lead Generation Playbook – Chapter 1: Conducting and leveraging customer discovery

Steps and tips to conducting customer discovery and leveraging it (include Brigad and Heuritech case studies, templates on Audience research, Customer interviews & Usage scenarii definition)

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Business Finance Exclusive Report

Serena Ultimate VC List 2020

Our annual list of VCs and Corporates that invest in France. 

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Business Sales & Marketing Sales Sales process

Customer-Centric Selling® and Challenger sales: becoming a top-performer -Playbook & Workshop Replay by Dataiku

From recruitment and onboarding to daily improvement and becoming a top performer, Dataiku has a whole program to turn their new sales hires into successful achievers.

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Business Sales process

Customer-Centric Selling®: beginner’s guide to master the basics (conversations examples included)

The fundamentals of the CCS® method with templates including champion letters & sequences of events.

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Business Sales & Marketing Lead generation Marketing

Implementing a demand generation machine for an Enterprise SaaS Software Scale-up – Playbook by Finalcad

Guidelines to set up a performing Demand Generation Machine for an Enterprise SaaS Software Scale-up.

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Business Sales & Marketing Sales Sales process

Selling to CEOs – Playbook & Workshop Replay by Pelico, Kardinal, Heuritech

Pelico, Kardinal, and Heuritech’s lessons to grab CEOs’ attention and sell them your product.

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Business HR Sales & Marketing CSR ESG Governance

Implementing an effective ESG strategy – Playbook & Workshop Replay by Dataiku

Dataiku’s learnings on how to optimizing your company’s social and environmental impact?

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Business Sales & Marketing

Remote selling: improving remote sales performance – Playbook & Workshop Replay by Winning By Design

The best tactics to improve sales performance when they operate remotely.

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Business HR BSPCE Compensation Management

Setting up an efficient stock-option (or BSPCE) plan – Playbook & Workshop Replay

Guidelines by Lifen and CybelAngel to BSCPCE plans.

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Business Finance Sales & Marketing Pricing Product marketing

Best Practices in Pricing & Packaging – Playbook

A playbook by Dashlane & Simon Kucher to acquire, monetize and retain customers.

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Business Governance

Board deck – Template

Board deck for your shareholders to provide consistent information to your board members over time.

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Business Product & Tech Sales & Marketing Go To Market Product marketing Use cases

Developing the usage scenarii your customers need – Template

A template for defining your use cases, in an excel sheet.

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Business Product Market Fit

Achieving Product Market Fit using the Superhuman method – Playbook

The Step-by-step methodology developed by Superhuman in a bid to better your odds to achieve PMF.

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Business Cohorts

Building cohorts – Template

An in-house tool to efficiently translate raw data into a proper cohort analysis.

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Business Product & Tech Governance Management Team

Agile process and organisation to scale your business – Playbook

Lifen’s CTO playbook on how to extend “Sustainable Growth”the longest to maximize the company’s outcome

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Business HR OKR

OKRs implementation – Playbook

Playbook to setting up a successful OKR plan.

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Business Product & Tech Product quality

Setting up an efficient Customer Advisory Board – Playbook

How to set a committee with customers to understand their needs and collect feedback for product priorities.

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