Finance Exclusive Report
Serena 2020 European SaaS benchmark
A comprehensive data set about European SaaS companies.
Open access Download
HR Recruitment Tool
Serena Talent Club
A talent pool that matches great profiles we meet with job opportunities in our portfolio companies.
Squad members only Download
Sales & Marketing Marketing Tool
Automated BtoB lead generation stack – Playbook & Workshop Replay by Hull
The best tools for generating raw lists from external data, enriching and validating data, excluding past, pending, current customers, populating email outreach tool…
Squad members only Download
Business HR OKR
OKRs implementation – Playbook
Playbook to setting up a successful OKR plan.
Squad members only Download
Finance HR Product & Tech Sales & Marketing Tool
Serena’s Ultimate Tool Pool
+ 180 recommended tools database that covers all of the departments: marketing, sales, HR, Finance…
Squad members only Download
Business Product & Tech Product quality
Setting up an efficient Customer Advisory Board – Playbook
How to set a committee with customers to understand their needs and collect feedback for product priorities.
Squad members only Download