The Open Source Payoff - A Data-Backed Financial Case from 25 Years of Commercial Open Source
The Open Source Payoff - A Data-Backed Financial Case from 25 Years of Commercial Open Source
The Open Source Payoff - A Data-Backed Financial Case from 25 Years of Commercial Open Source
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Business Finance Exclusive Report

The Ultimate VC List 2024: Your Essential Guide to Fundraising

The VC List 2024 is here to be your ultimate companion tool, offering entrepreneurs a comprehensive guide to finding the perfect venture capital firms that align with their vision and needs.

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Business Climate Exclusive Report

VC Funding Trends in Nature Tech — Report 2024

Insights into Nature Tech VC Funding Trends — From 2020 to 2023

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Business Product & Tech Tool

The Commercial Open Source Report, 2024

Insights on how tech companies are building value with open-source software.

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Exclusive Report

EUROPEAN SAAS BENCHMARK 2023

This report tackles the most important SaaS companies’ metrics: from cash flow to sales & marketing spendings, from retention to efficiency metrics… It delivers SaaS founders and investors useful insights on performance indicators so they can make the most informed operating and financial decisions possible.   

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Climate CSR

Climate Starter Pack – How to develop a robust climate strategy for your company

A guide to organizing your company’s climate strategy and combatting climate change.

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Sales & Marketing Brand

Branding Playbook – Chapter 3: Building your Brand platform

A comprehensive brand playbook designed that unveil the essential strategies and principles to create a compelling and authentic brand identity.

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Sales & Marketing Brand

Branding Playbook – Chapter 2: Understanding your market and Developing your company’s personality

A comprehensive brand playbook designed that unveil the essential strategies and principles to create a compelling and authentic brand identity.

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Sales & Marketing

Branding Playbook – Chapter 1: Figure out your “Why” and build the Founders’ story

A comprehensive brand playbook designed that unveil the essential strategies and principles to create a compelling and authentic brand identity.

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Sales & Marketing Lead generation

The Ultimate Lead Generation Playbook -Chapter 3: The fundamentals of content creation and optimization

A beginner’s guide to content strategy that covers the “why” of this tactic, its goals, nurturing, scoring, call-to-actions. The playbook also explores in detail the different types of content: website, landing pages, white papers, webinars, and blog content.

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Sales & Marketing Lead generation

The Ultimate Lead Generation Playbook – Chapter 2: Building your Buyer Persona & customer-centric brand identity

Buyer personas are instrumental to fine-tune your brand identity as well as your marketing strategy. This guide will show you how to identify them and how to build your brand identity.

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Business Sales & Marketing Lead generation

The Ultimate Lead Generation Playbook – Chapter 1: Conducting and leveraging customer discovery

Steps and tips to conducting customer discovery and leveraging it (include Brigad and Heuritech case studies, templates on Audience research, Customer interviews & Usage scenarii definition)

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HR Compensation Salary

Serena Ultimate Recruitment Playbook – Chapter 6: How much do your talents cost ?

How do you determine employees’ pay according to their job functions or experience level? How to design the right compensation package? In this last chapter, pick up learnings on compensation plans and valuable data from our salary benchmark!

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HR Recruitment

Serena Ultimate Recruitment Playbook – Chapter 5: Recruitment KPIs and Tools

If you’re a forward-thinking company, you need to continuously seek to improve your internal processes and measure their efficacy with precision. Recruiting is definitely no exception.

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HR Recruitment

Serena Ultimate Recruitment Playbook – Chapter 4: Employer Branding & Personal Branding

Now more than ever, branding is paramount for an organization to stand out and draw in relevant and motivated talents.

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HR Recruitment

Serena Ultimate Recruitment Playbook – Chapter 3: How to source top-notch candidates efficiently

Because top-notch talent is hard to find at the moment we need it, you need to keep sourcing. You’ll find in this chapter the main platforms we recommend for sourcing, tips for an employee referral program and direct approaches, and more.

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HR Recruitment

Serena Ultimate Recruitment Playbook – Chapter 2: Creating a best-in-class Candidate Experience

Candidate experience is a powerful talent acquisition asset that often gets overlooked. Check out our 10-step timeline to ensure a memorable one, as well as our scorecards examples and reference checks questions to make sure you hire the perfect fit.

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HR Recruitment

Serena Ultimate Recruitment Playbook – Chapter 1: Building your A-players organization

Your guide to ace your recruitment and talent management! Chapter 1 covers how to structure your organization depending on your next funding round.

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Business Finance Exclusive Report

Serena Ultimate VC List 2020

Our annual list of VCs and Corporates that invest in France. 

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HR CSR Diversity

Actionable strategies to make your recruitment more inclusive

You’ll find in this playbook practical recruitment methodologies, best practices (from both our portfolio startups and the ecosystem), concrete examples, ready-to-use templates to implement D&I at every level of your hiring process.

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Business Sales & Marketing Sales Sales process

Customer-Centric Selling® and Challenger sales: becoming a top-performer -Playbook & Workshop Replay by Dataiku

From recruitment and onboarding to daily improvement and becoming a top performer, Dataiku has a whole program to turn their new sales hires into successful achievers.

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