Climate CSR
Climate Starter Pack – How to develop a robust climate strategy for your company
A guide to organizing your company’s climate strategy and combatting climate change.
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Sales & Marketing Lead generation
The Ultimate Lead Generation Playbook -Chapter 3: The fundamentals of content creation and optimization
A beginner’s guide to content strategy that covers the “why” of this tactic, its goals, nurturing, scoring, call-to-actions. The playbook also explores in detail the different types of content: website, landing pages, white papers, webinars, and blog content.
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Sales & Marketing Lead generation
The Ultimate Lead Generation Playbook – Chapter 2: Building your Buyer Persona & customer-centric brand identity
Buyer personas are instrumental to fine-tune your brand identity as well as your marketing strategy. This guide will show you how to identify them and how to build your brand identity.
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Business Sales & Marketing Lead generation
The Ultimate Lead Generation Playbook – Chapter 1: Conducting and leveraging customer discovery
Steps and tips to conducting customer discovery and leveraging it (include Brigad and Heuritech case studies, templates on Audience research, Customer interviews & Usage scenarii definition)
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HR Compensation Salary
Serena Ultimate Recruitment Playbook – Chapter 6: How much do your talents cost ?
How do you determine employees’ pay according to their job functions or experience level? How to design the right compensation package? In this last chapter, pick up learnings on compensation plans and valuable data from our salary benchmark!
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HR Recruitment
Serena Ultimate Recruitment Playbook – Chapter 5: Recruitment KPIs and Tools
If you’re a forward-thinking company, you need to continuously seek to improve your internal processes and measure their efficacy with precision. Recruiting is definitely no exception.
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HR Recruitment
Serena Ultimate Recruitment Playbook – Chapter 4: Employer Branding & Personal Branding
Now more than ever, branding is paramount for an organization to stand out and draw in relevant and motivated talents.
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HR Recruitment
Serena Ultimate Recruitment Playbook – Chapter 3: How to source top-notch candidates efficiently
Because top-notch talent is hard to find at the moment we need it, you need to keep sourcing. You’ll find in this chapter the main platforms we recommend for sourcing, tips for an employee referral program and direct approaches, and more.
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HR Recruitment
Serena Ultimate Recruitment Playbook – Chapter 2: Creating a best-in-class Candidate Experience
Candidate experience is a powerful talent acquisition asset that often gets overlooked. Check out our 10-step timeline to ensure a memorable one, as well as our scorecards examples and reference checks questions to make sure you hire the perfect fit.
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HR Recruitment
Serena Ultimate Recruitment Playbook – Chapter 1: Building your A-players organization
Your guide to ace your recruitment and talent management! Chapter 1 covers how to structure your organization depending on your next funding round.
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Business Finance Exclusive Report
Serena Ultimate VC List 2020
Our annual list of VCs and Corporates that invest in France.
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HR Product & Tech Management
Scaling and structuring a data team – Playbook
Alan‘s playbook on data team structuring: vision, pillars, team architecture…
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HR Management
Implementing a distributed working scheme – Playbook & Workshop replay by Launchmetrics
Launchmetrics’ learnings and best practices on the distributed working model.
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Business Sales & Marketing Sales Sales process
Selling to CEOs – Playbook & Workshop Replay by Pelico, Kardinal, Heuritech
Pelico, Kardinal, and Heuritech’s lessons to grab CEOs’ attention and sell them your product.
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Product & Tech Sales & Marketing Customer engagement Product quality
Increasing customer engagement – Playbook & Workshop Replay by Contentsquare
Contensquare’s best practices to turn customers into ambassadors.
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Business HR Sales & Marketing CSR ESG Governance
Implementing an effective ESG strategy – Playbook & Workshop Replay by Dataiku
Dataiku’s learnings on how to optimizing your company’s social and environmental impact?
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Product & Tech Product quality Roadmap
Shape Up methodology – Playbook & Workshop by Lifen and iBanFirst
Guidelines by Lifen & iBanFirst on how to implement this framework.
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Sales & Marketing PR
Starting an effective PR strategy for your startup – Playbook
The essential elements to set up before speaking with journalists and the fundamentals in sharing your story.
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Business Sales & Marketing
Remote selling: improving remote sales performance – Playbook & Workshop Replay by Winning By Design
The best tactics to improve sales performance when they operate remotely.
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Expansion Operations
How and When to Deploy to New Geographies? – Workshop Replay by Brigad
A complete playbook by the former MD of AirBnB and current COO of Brigad.
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