This report tackles the most important SaaS companies’ metrics: from cash flow to sales & marketing spendings, from retention to efficiency metrics… It delivers SaaS founders and investors useful insights on performance indicators so they can make the most informed operating and financial decisions possible.
A guide to organizing your company’s climate strategy and combatting climate change.
A beginner’s guide to content strategy that covers the “why” of this tactic, its goals, nurturing, scoring, call-to-actions. The playbook also explores in detail the different types of content: website, landing pages, white papers, webinars, and blog content.
Buyer personas are instrumental to fine-tune your brand identity as well as your marketing strategy. This guide will show you how to identify them and how to build your brand identity.
Steps and tips to conducting customer discovery and leveraging it (include Brigad and Heuritech case studies, templates on Audience research, Customer interviews & Usage scenarii definition)
How do you determine employees’ pay according to their job functions or experience level? How to design the right compensation package? In this last chapter, pick up learnings on compensation plans and valuable data from our salary benchmark!
If you’re a forward-thinking company, you need to continuously seek to improve your internal processes and measure their efficacy with precision. Recruiting is definitely no exception.
Now more than ever, branding is paramount for an organization to stand out and draw in relevant and motivated talents.
Because top-notch talent is hard to find at the moment we need it, you need to keep sourcing. You’ll find in this chapter the main platforms we recommend for sourcing, tips for an employee referral program and direct approaches, and more.
Candidate experience is a powerful talent acquisition asset that often gets overlooked. Check out our 10-step timeline to ensure a memorable one, as well as our scorecards examples and reference checks questions to make sure you hire the perfect fit.
Your guide to ace your recruitment and talent management! Chapter 1 covers how to structure your organization depending on your next funding round.
Our annual list of VCs and Corporates that invest in France.
Some great insights to launch a sound Go To Market strategy, meaning a blueprint, that brings together all of the key parameters that drive your business: sales, marketing, distribution, pricing, brand development, competitive analysis…
Alan‘s playbook on data team structuring: vision, pillars, team architecture…
Launchmetrics’ learnings and best practices on the distributed working model.
Guidelines to set up a performing Demand Generation Machine for an Enterprise SaaS Software Scale-up.
Pelico, Kardinal, and Heuritech’s lessons to grab CEOs’ attention and sell them your product.
Contensquare’s best practices to turn customers into ambassadors.
Annual marketing plan template for marketers and step-by-step guide to structure your roadmap.
Dataiku’s learnings on how to optimizing your company’s social and environmental impact?